Robbie Campbell-Lissade

Senior Director Strategy, Planning and Analysis, Rutgers, The State University of New Jersey

Robbie Campbell-Lissade is a higher education finance leader known for her collaborative leadership style and strategic approach to institutional planning and operations. As Senior Director of Strategy, Planning and Analysis at Rutgers University–Newark, she leads initiatives that strengthen financial planning, operational effectiveness, and cross-functional collaboration across the university.

Robbie’s leadership focuses on building partnerships across finance, enrollment, student affairs, and academic leadership to create more transparent, data-informed, and sustainable budgeting practices. She is passionate about fostering cultures of collaboration and accountability that align institutional resources with strategic priorities and student success outcomes.

With extensive experience in higher education finance and administration, Robbie has led efforts centered on organizational alignment, operational excellence, and strategic decision-making. As a participant in the National Association of College and University Business Officers (NACUBO) Student Success grant initiative, she helped advance collaborative approaches that connect financial strategy with institutional impact and equitable student success.